Brand Awareness OOH
Play Comes First:
Bringing Mastermind Toys to the Streets
Created an OOH campaign for Mastermind Toys that highlighted their role as Canada’s Play Experts. Bright visuals and bold messaging turned everyday touchpoints, billboards, transit shelters, and digital screens, into joyful reminders that for this brand, play always comes first.
The goals:
Achieved strong brand recall in post-campaign surveys (+25%).
Drove high engagement among parents on social media with the core message “Play Comes First.”
Extended the campaign across digital channels (YouTube, social stories), retail, and CRM, creating a fully integrated brand experience.
Positioned Mastermind Toys’ Play Experts as trusted guides, helping parents and customers with inspiration and education.
